Like dandelions in spring, unwelcomed relationship advice is something that tends to quickly pop-up where you least expect it just when you think you’ve got everything figured out. Often times best friends, parents, or even complete strangers are quick to offer up their own two cents on how you should be handling your relationships. Even searching Google for relationship advice delivers 280 million results in less than one second. Without a doubt, relationships are important and a key part of our daily lives that we need to focus on.
Unfortunately, the vast majority of the advice we receive isn’t focused the types of relationships we are looking to grow and mature in our professional lives. Which is exactly why for this month’s MnSearch event, we are focusing on sharing insights and advice for creating a win-win agency/client relationship.
So join us for this month’s event on May 31st to listen to an agency partner and client discuss how to cultivate, build, nurture these critical relationships.
And prior to the event, we want to help you get to know a little bit about one of our speakers. So keep reading to learn about our speaker from the agency side coming up on at the end of the month, Micah Perzichilli of Augurian.
1. How did you first hear about MnSearch?
My first MN Search was while working at Spyder Trap. I went to see a colleague speak at the venue above DayBlock. That’s also where I learned the value of a good PPC meme.
2. What can attendees expect to take away from your session on the 31st of May?
We’re speaking on a relatively “soft” topic. So while some of the content is soft in nature, attendees can expect to bring home actionable takeaways on ways to improve their client/agency relationships as it pertains to both sides. The agency tips will include a framework for getting results and keeping clients excited day in and day out along with tips, tricks, and tools used in the process. The client side will look at common pitfalls, how to advocate from within and how to maximize strengths for the highest output possible.
Hannah and I have been working together for a little over a year. We definitely don’t have all of the answers, but we’ve learned some things along the way that has contributed to our successful partnership and we want to share those with the MN Search community. Our hope is that attendees come with questions, criticism, and ideas of their own for a lively discussion.
3. What is the biggest mistake that you still see organizations making in digital marketing?
Couldn’t narrow it down to one so here are a few mistakes I see regularly:
Agencies (or individual employees typically) that don’t properly gauge the client’s level of expertise of their clients and talk over their head or “talk down” to them. Or they just don’t care and they “agency-splain” their clients as Hannah will talk about.
Agencies aren’t transparent in their results. If you aren’t seeing consistency in reporting (KPI’s, timeframes, etc) there is a good chance the agency is telling a story with the data the way they want it to be told instead of an honest transparent picture of reality. Not everything is going to go right. Agencies have to realize this, make a plan to pivot and move on.
Clients see agencies as a vendor instead of a partner, which can strain the relationship. This is also true for agencies – treat your Google reps, bid management reps, etc like partners.
4. What career advice would you offer to digital marketers today?
Think about what you are actually promising and deliver it in actionable and trackable ways. You’re awesome and paid search? Get results. Do you value transparency? Track your project timelines; be consistent in reporting. Your paid media and organic team work closely together? Show me exactly what you’re doing and what the results are.
5. Besides digital marketing, what is one topic of discussion that you could talk about for hours on end?
NE Mpls restaurants and breweries. Life with two boxers.
6. What is the best part about working at Augurian?
Awesome people and awesome clients. We’re just getting rolling as an agency; things are fast paced and incredibly exciting at Augurian right now. We put a tremendous amount of thought into how we are building the company and who we are building it with. We value collaboration, doing good work and having a great time doing it. For a complete list ask anyone that works at Augurian.