Merry Morud – STRIPPED Psychographic Targeting?! How Savvy Marketers Stay Ahead.
About Merry Morud:
Merry Morud is the Assoc. Creative Director at Aimclear®, specializing in audience-specific, channel-focused messaging, and deep psychographic audience research. She joined Aimclear® in 2008 as employee No. 4 and is a master at aligning creative and messaging with psychographic personas and interests.
Merry is currently excited to be under contract full-time with Uber in San Francisco managing paid social rider acquisition.
A top contributor to Aimclearblog, Merry is also a noted author and thought leader throughout the marketing universe. Her brilliance has been shared with the masses through various marketing blogs and podcasts, along with numerous high profile speaking engagements around the world.
Merry’s thought leadership extends to webcasts for publications including WriterAccess and Search Marketing Now. She presents at Aimclear®’s Social PPC and Psychographic Display Intensive; Social Content Distribution for SEO- the New Link Building; Community Management Master Class; and Facebook Marketing Intensive Workshops.
An industry trailblazer, Merry piloted and managed innovative Facebook PPC initiatives for Fortune and Global 500 companies, and is also well experienced in handling the unique online marketing needs of midsize and startup businesses.
In this Session:
Social marketer’s world’s were ROCKED when Facebook announced the platform would be eradicating third-party data from targeting. Ouch? Or… OPPORTUNITY?! What’s to become of the data-rich targeting we knew, loved, and (let’s face it,) relied on? And how can marketers get ahead of changes with minimal impact to performance?
Attend this session to:
- Get out ahead of Facebook targeting castration
- Learn to identify targeting substitutes and proxies #oldschool
- Uncover savvy psychographic targeting strategies
- Understand Facebook’s ad serving and creative algorithms with new clarity
- Hear why salt-of-the-earth social pros are more EXCITED than fearful for impending changes.