Turning PPC Auction Insights Into Actionable Data

Maddie Cary, Director at Point It | @MaddieMarketer

Many know where to find their account’s Google auction data, but not how to translate it and make decisions off of it. During this session, Maddie Cary, Director of Paid Search at Point It Digital Marketing, will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you’ll learn:

  • How to quickly & easily identify historical competitor performance and trends in your account
  • How to understand competitors’ bidding impact when you have multiple competitors in auction
  • Which “spying tools” are worth the time to use to get competitor insights.