The Conversion Optimization System: A 12-step Process to Create Repeatable, Sustainable Increases in Conversion Rates

Ayat Shukairy, Co Founder at Figpii

Many clients that come to us are lost when it comes to conversion optimization. They have difficulties to come up with a robust conversion plan. It ends up with a bunch of random ideas, and no idea what worked and what didn’t. We always tell our clients, go through a process and you will see results. And just because one element didn’t produce well, don’t abandon it and not take away any insights.

In this session, we will take attendees through the process of creating a robust, conversion producing roadmap and plan. Attendees will come out with a step-by-step process of how to put together a successful plan for controlled conversion results and how to learn from the results and tests they previously deployed.

Attendees will learn:

  • How to conduct a repeatable sustainable testing process
  • How to see recognize conversion optimization is beyond the website
  • How to conduct a proper problem analysis of the page using the conversion framework
  • Develop solutions that meet the requirement for their test plan