Content Strategy Session

Content Chaos: Generating Traction With Content Experiments

Ross Simmonds, Co-Founder at Crate / Hustle & Grind | @TheCoolestCool

Ross will take a look at how taking risks on content and making investments can work out in a big way for brands and marketers. Whether it’s experimenting with content on Reddit, Slideshare, Quora or Instagram, Ross shares some of the best lessons he’s learned over the years. In addition, he will share a framework that organizations can use to run and manage their own experiments effectively.