Alan K’necht, a digital analytics veteran with over 25 years of experience, guides you through creating impactful dashboards, custom reporting, and effective event tracking.
Workshop Highlights:
- Learn the intricacies of GA4 for enhanced reporting and analytics.
- Develop specialized techniques for deeper insights, including video and scroll tracking, Google Tag Manager, and more.
- Gain practical tips for optimized analytics use, from Reporting Identity selection to personalized data analysis.