7:30 AM – 8:30 AM

Registration & Breakfast





Get registered, get caffeinated, enjoy lite breakfast fare and visit our sponsors as we prepare to kick-off the 2017 MnSearch Summit.
Registration opens at 7:30 AM.

Follow the conversation at #mnsummit & #mnsearch

8:30 AM – 8:40 AM

Welcome & Opening Remarks

Tony Tellijohn


8:40 AM – 9:30 AM

Morning Keynote

Krista Seiden

Analytics Advocate, Google

In this talk, Krista details her own journey from working in web analytics over the past decade to using that knowledge to power mobile app analytics. She covers the mobile ecosystem, metrics that matter, and using mobile data to drive attribution and growth for your businesses.

9:30 AM – 9:40 AM

Break & Snacks

9:40 AM – 10:25 AM

Searcher Intent

Rob Bucci

Snooping into Google’s Insights on Searcher Intent: How to Target the Right Content to the Right Customers at the Right Time

Conversion Optimization

Ayat Shukairy

The Conversion Optimization System: A 12-step Process to Create Repeatable, Sustainable Increases in Conversion Rates


jeff sauer

Jeff Sauer

Is Attribution Really a Magic Bullet?

10:25 AM – 10:35 AM

Break & Snacks

10:35 AM – 11:20 AM

Social PPC

Manny Rivas - MnSearch Summit Speaker 2017

Manny Rivas

Dominant Social Retargeting Strategies: Expertly Curate Owned Audiences to Boost ROI

Search and Social

Jason Dailey - MnSearch Summit Speaker 2017

Jason Dailey

Unleashing the Power of Search and Social Integration


Jenny Halasz

Analytics in the Age of Mobile

11:20 AM – 11:30 AM

Break & Snacks

11:30 AM – 12:15 PM

Local SEO

David Mihm

The Difference Making Local Ranking Factors in 2020

Content Strategy

Ross Simmonds

Content Chaos: Generating Traction With Content Experiments

Paid Search

Maddie Cary

Turning PPC Auction Insights Into Actionable Data

12:15 PM – 1:15 PM

Lunch & Networking

Join us in the main hall for a full spread lunch buffet starting at 12:15 PM.

Pro Tip: Sit with attendees you don’t already know. Who knows, you might make some new friends, clients, or potential future team members.

1:25 PM – 2:15 PM

Afternoon Keynote

Marty Weintraub


Michelle Robbins

Third Door Media

Artificial intelligence, curated data, creative scripting, business automation, chatbots, machine learning and other rad’ technical tools have exploded into mainstream marketing media vernacular.  Clearly human roles are changing, but is it for the better?  How must humans adapt to their new roles feeding the machine?  What the hell do we do next?   Join seasoned clinicians Michelle Robbins (representing machines) and Marty Weintraub (humans) for a deep-dive role play to shed light on what realities marketers face today and what to do next.

2:15 PM – 2:25 PM

Break & Snacks

2:25 PM – 3:10 PM

Content Marketing

John Doherty

No Nonsense Content Marketing for Real Businesses

Google Tag Manager

Mike Arnesen

GTM Crash Course

Technical SEO

Max Prin - MnSearch Summit Speaker 2017

Max Prin

What Does Technical SEO Look Like in 2017?

3:10 PM – 4:05 PM

Break & Snacks

3:20 PM – 4:05 PM

Marketing Automation

Clay Collins - MnSearch Summit Speaker 2017

Clay Collins

The Future of Marketing Automation & the Unraveling Marketing Stack

Business Growth

Gene Hammett - MnSearch Summit Speaker 2017

Gene Hammett

How to Stand Out in a Highly Competitive Market of SEO and Be Seen As An Authority


Christi Olson

Preparing Digital Assistants and a Zero UI/Screenless Search Experience

4:05 PM – 4:15 PM

Break & Snacks

4:15 PM – 5:00 PM

Closing Keynote

Cyrus Shepard

Owner, Fazillion Media

Cyrus will cover the latest updates and trends including Google’s Fred Update, AMP, Progressive Web Apps, and more. In this session, we’ll also cover how search behavior has evolved and how publishers can best stay ahead of the curve.

5:00 PM – 6:00 PM

Happy Hour Reception

Please join us for a post-summit happy hour where you can connect with speakers, MnSearch board members, and fellow attendees. There will be plenty of free drinks, munchies, a photo booth and plenty of space for chatting, taking selfies and making new friends.

6:00 PM – 9:00 PM

 Post-Summit Bash

It’s Friday night and we’re in downtown St. Paul, so let’s party! Join us at The Liffey for even more food, drinks and socializing. We’ve reserved The Liffey for Summit attendees exclusively (bring your badge) from 6:30-9:00 pm.

The Liffey is located at 175 7th St W, St Paul, MN 55102, just a short 5-minute walk from the St. Paul River Center.