Wil Reynolds – Data storytelling – How we break silos down to get sh*t done
About Wil:
Wil likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 100 employees across Philadelphia and San Diego.
As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, son Rio and pup Coltrane. He also serves Philadelphia’s homeless and runaway youth at Covenant House, where he participates in a yearly sleep out.
In this Session:
Many of us get frustrated and beat up by silos and office politics that gets in the way of getting work done. If you’re in-house, you’ve probably experienced it when you challenge the status quo. If you’re agency-side, you’ve likely spent countless hours developing impactful recommendations, only to see them fail to get past a development queue or senior leadership.
In this presentation, we’ll show how to overcome those roadblocks by breaking down silos and using business intelligence tools attached to big data to show clients new possibilities effectively, resulting in increased buy in and faster results.