Thriving in a Time of Constant Change
How leaders can navigate changing expectations with clients, their teams, and their organizations while staying
Better Than Prompts: How to Build AI Assistants for Marketers – Andy Crestodina
As marketers explore the potential of generative AI, many quickly discover the limitations of using
AI and the Future of Search
Brad Wetherall, ex-Google Director and current COO of Esquire Digital for a discussion abut Local
Google Said What?! Search, AI & the Future of Digital Marketing
Google is moving fast. AI is reshaping search, paid media is getting smarter (and more
Oktoberfest with Twin Cities MarCom Pros!
Beer, Networking and Fun!
What SEOs Get Wrong About AI Search – Andy Crestodina
It's time to optimize for AI. In this session, we offer a practical approach any
Scaling Without Headcount: Building an AI Operations Layer for Marketing
Everyone’s talking about AI in marketing. Fewer people are talking about how to actually operationalize
AI for B2B Content Strategy and Lead Generation – Andy Crestodina
Join Andy Crestodina for a runthrough of a comprehensive AI framework for B2B content and
Building an AI Visibility Program: What to Track, Measure, and Optimize for AI Responses
Which tools should you use? What should you track? Which prompts actually matter?
One Person, Two Businesses, Five AI Agents [Member Only]
Erik Hinds shares how his ClaudeClaw operating system lets him run two businesses solo, without