AI for B2B Content Strategy and Lead Generation – Andy Crestodina
There are infinite uses for AI, some silly, some powerful. AI is famous for boosting efficiency, but boosting quality? For finding insights? For generating leads? You don’t hear much about these.
Join us for a runthrough of a comprehensive AI framework for B2B content and lead generation. You’ll learn how to use AI to drive impact both at the top and the bottom of the funnel.
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AI methods for finding the hidden topics that connect
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How to train AI build a persona that provides deep insights into your buyer
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How to use AI fix your funnel and drive a steady stream of qualified leads
Yes, AI has changed everything …or maybe not quite. Our audience hasn’t changed. Their emotional triggers haven’t changed. In fact, the most important things haven’t changed at all.
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How to let AI provide deeper insights into your buyer
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How to write more effective prompts for every marketing use case
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How to get AI to suggest the most provocative topics for any audience
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How use AI to identify content opportunities based on analysis on past performance
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How to spot the gaps on the key pages and improve lead generation forever after