As marketers explore the potential of generative AI, many quickly discover the limitations of using simple prompts. While helpful, prompts alone fall short when tackling complex or repeatable marketing tasks that demand nuance, consistency, and context.

Enter AI assistants,  tailored AI tools that combine memory, instructions, and uploaded data to function less like reactive bots and more like expert assistants. Custom GPTs, Claude Projects, Gemini Gems… they all enable marketers to streamline workflows, enhance quality, and drive scalable results.

In this session, Andy Crestodina, Co-Founder and CMO of Orbit Media, will guide you through how to build two practical types of Custom GPTs:

• “The Process Assistant” …which runs a series of prompts in sequence like a program

• “The Advisor Assistant” …which provides advice on a range of role-specific topics

Learn how to build smarter tools, not just better prompts, and get ahead in the AI-driven future of marketing.