From AI Noise to Shared Strategy: Building an Agency/In-House Gameplan 2026
Everyone is hearing the same AI headlines, but alignment is breaking down. This session focuses on how agencies and in-house teams co-create
As search continues to evolve and generative AI reshapes how consumers discover, evaluate, and engage with brands, marketing leaders and agencies are facing the same challenge: how do we turn constant change into a clear, shared plan for success?