Thriving in a Time of Constant Change
How leaders can navigate changing expectations with clients, their teams, and their organizations while staying grounded in what truly drives results.
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Educational Events
Brad Wetherall xGoogle Director | COO | Local SEO + AI Search Expert | GBP Expert
Brad Wetherall, ex-Google Director and current COO of Esquire Digital for a discussion abut Local SEO + AI Search.
Brad Wetherall xGoogle Director | COO | Local SEO + AI Search Expert | GBP Expert Read More »
Better Than Prompts: How to Build AI Assistants for Marketers – Andy Crestodina
As marketers explore the potential of generative AI, many quickly discover the limitations of using simple prompts. While helpful, prompts alone fall short when tackling complex or repeatable marketing tasks that demand nuance, consistency, and context.
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What SEOs Get Wrong About AI Search – Andy Crestodina
It’s time to optimize for AI. In this session, we offer a practical approach any marketer can use to improve AI visibility, but also to go beyond AI citations and get the LLMs to recommend your brand.
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AI for B2B Content Strategy and Lead Generation – Andy Crestodina
Join Andy Crestodina for a runthrough of a comprehensive AI framework for B2B content and lead generation. You’ll learn how to use AI to drive impact both at the top and the bottom of the funnel.
AI for B2B Content Strategy and Lead Generation – Andy Crestodina Read More »
Scaling Without Headcount: Building an AI Operations Layer for Marketing
Everyone’s talking about AI in marketing. Fewer people are talking about how to actually operationalize it without losing brand voice, strategic judgment, or your clients’ trust. In this fireside chat, I’ll walk through the framework I use to scale marketing execution without scaling headcount: pairing an agentic/operations layer (the part that actually does the work)
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Building an AI Visibility Program: What to Track, Measure, and Optimize for AI Responses
Which tools should you use? What should you track? Which prompts actually matter?
Building an AI Visibility Program: What to Track, Measure, and Optimize for AI Responses Read More »
Fireside Chat w/ Britney Muller
Stop Talking About AI. Start Using It. A Hands-On Workshop for Marketers
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From AI Noise to Shared Strategy: Building an Agency/In-House Gameplan 2026
Everyone is hearing the same AI headlines, but alignment is breaking down. This session focuses on how agencies and in-house teams co-create As search continues to evolve and generative AI reshapes how consumers discover, evaluate, and engage with brands, marketing leaders and agencies are facing the same challenge: how do we turn constant change into a
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Search in 2026: Where SEO, AEO, and Paid Media Collide
Learn how the changing of search trends, AI tools, and paid media will define marketing success in 2026 and beyond.
Search in 2026: Where SEO, AEO, and Paid Media Collide Read More »