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February 2017

Deep Learning: How to Optimize CRM and Offline Conversions in Adwords and Beyond

February 22 @ 6:00 pm - 8:00 pm
Spyder Trap, 1625 Hennepin Ave
Minneapolis, MN 55403 United States
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As you know, optimizing to cost per click and/or cost per lead is simply not always good enough for demanding clients and complex organizations. A law firm may want to know the cost per case, a B2B SaaS company will want to know the cost per opportunity, or an e-commerce company will need to know the 30-day return on spend ... all of these down to the keyword level. Third-party software can give you this capability but can often be confusing, hard to integrate, and expensive. Luckily, there is another way.

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