Max Prin – Technical SEO Tactics for the Current Mobile Landscape

About Max Prin: 

Max Prin is the Head of Technical SEO at Merkle. The SEO technical team ensures the accuracy, feasibility and scalability of the agency’s technical recommendations. Max supports Merkle’s SEO department by developing SEO best practices, tools and processes through research and testing. Max is also in charge of developing and publishing TechnicalSEO.com.
Before joining Merkle in 2014, Max worked in retail and traditional marketing as well as a freelance web developer for a few years.
Max holds a bachelor’s degree in law, a master’s degree in finance and an MBA from the University of Nice, France.
When not working on SEO recommendations for clients or programming new tools, Max likes to watch (and play) basketball, play disc golf in Central Oregon and try new craft beers.

Twitter: @maxxeight
LinkedIn: https://www.linkedin.com/in/maxprin
Website: https://maxxeight.com

In this Session:  

It has been said over and over for the past few years: “websites should be optimized for mobile”. But what does that mean exactly? Between Google’s mobile-first indexing, the mobile “speed update” and new technologies and frameworks such as Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA), what digital marketers need to know and where should they focus their time and resources?

In this session, attendees will learn the basics of the mobile search landscape and what tools can be used to audit and optimize, but also gain an understanding of more complex topics such as integrating AMP with PWAs.