What does technical SEO look like in 2017?
Max Prin, Head of Technical SEO at Merkle | @maxxeight
Search engines’ work can be boiled down to three core functions: Crawl, Index, and Rank. As Google is able to execute JavaScript and fully render web pages, an additional step needs to be considered in the process: rendering, in between crawling and indexing. While technical SEO is only one aspect of SEO, overall online performance can be greatly improved through technical optimization of a website. In this session, we’ll go over some technical recommendations that help search engines’ efficiency: how to optimize crawling, rendering and indexing to eventually improve rankings.