Snooping into Google’s Insights on Searcher Intent: How to Target the Right Content to the Right Customers at the Right Time

Rob Bucci, CEO at STAT Search Analytics | @STATrob

Google is telling us what our customers are looking for; they’ve spent billions doing the research. All we have to do is pay attention. In this session, Rob will provide a guide for how you can take cues from Google to create better strategies for gaining the attention of your customers at each stage of the purchase funnel.