Unleashing the Power of Search and Social Integration
Jason Dailey, Partner Development Lead at Facebook| @jasonrdailey
Over the past several years, search and social advertising have become essential ingredients of any successful marketing program. Both channels, though fundamentally different, have proven to be highly effective and efficient for customer demand generation and fulfillment. Search, with its ability to “pull” users into a brand’s message and social, with its ability to “push” a message to a highly targeted audience are capturing a greater portion of global advertising dollars every year – Facebook and Google now make up ~77%+ of digital ad spend.
In this session, we’ll highlight how attendees can unleash the power of search and social integration by crafting winning campaigns, applying the latest research on combining paid search and social efforts, and employing paid social direct response tactics that complement and supplement paid search campaigns.