Purna Virji –  From Search to Audiences: 3 Powerful Strategies You Need to Implement Now

About Purna Virji

Named by PPC Hero in 2016 as the #1 most influential PPC Expert in the world, Purna specializes in digital marketing, AI, and the future of search. With over fifteen years in the business, she is a regular keynote speaker at conferences across the globe such as AdWeek, The Next Web Conference and INBOUND. Purna is also a columnist for Search Engine Land and Moz.   

An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji

In this Session:

Learn best practices and advanced optimization tips for In-Market Audiences, as well as Custom audiences in this actionable, tactical session from Microsoft’s Purna Virji.

Beyond optimization tips, she’ll go into detail about MSFT’s brand spanking new Microsoft Audience Network that just launched on May 3rd.