Analytics in the Age of Mobile

Jenny Halasz, Founder of JLH Marketing, Inc. | @jennyhalasz

Are we entering the Age of Mobile, or are we already there? Either way, you need to be looking at mobile analytics, including acquisition, demographic, and speed data. Join this session to learn why it’s so important to track mobile analytics, how easy it really is, and how to get started. You’ll get a custom dashboard template suitable for any Google Analytics account and learn how to use it to start making mobile-based decisions about your business.