Joy Hawkins

Joy Hawkins is a Local SEO expert who is a Google My Business Top Contributor. She regularly contributes to many online communities in the Local SEO world, including the Google My Business forum (Top Contributor), the Local Search Forum (Top Contributor), and the Local University Forum (Moderator). She is also a contributor to the Moz Local Search Ranking Factors survey.

Joy is the owner of Sterling Sky in Canada and is the author of the Expert’s Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space.

Darren Shaw

Darren is the founder of Whitespark, a local search software and services company that is one of the most respected and cited in the industry. He has been working on the web for over 19 years and loves everything about local SEO. Darren leads research initiatives such as the annual Local Search Ranking Factors survey and the Local Search Ecosystem. He is a regular contributor to search marketing publications and speaks at conferences around the globe about local search.