Duane Brown – The Future Of Search Looks Like 2008
Job title: Founder & Head of Strategy
Our future is deeply rooted in our past and the golden age of search (circa 2007 – 2009). As we look to the next 5 years, how can our past mistakes and lessons learned in the 2000s shape the strategies we use tomorrow?
This session is going to cover what an ad platform agnostics strategy is and how to prepare for 2024 and beyond. Your strategy will need to cover what you don’t plan to do as much as what you plan to do. We will look at the big trends across search, YouTube and Facebook over the last year. Then we will dive deep into what platforms exist outside Google, Facebook and Amazon. Finally, why does personalization and programmatic keep coming up with clients… plus what can you do about it. This session isn’t just about the future but about everything that has come before. Are you ready for 2024?
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto in 2011 to gain an international view of the world, he has worked for Telstra in Australia and brands including ASOS, Jack Wills, and Mopp (bought Sept. 2014) while in London, UK. He now lives in Montreal, Canada helping brands grow through data, CRO and marketing.