Dan Leibson – Local Search: Beyond Google My Business

Job title: VP, Search

Session description:

These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?

Session take away:

– About the increasingly localize search landscape.

– What the characteristics of high ranking websites are.

– How to capitalize on it.

Bio:

Dan is a data driven marketer with over a decade of experience in search. Having worked both in-house and agency side, Dan works to drive business results for Local SEO Guide’s clients. Dan spends his spare hanging out with his wife and daughter. He enjoys sick gainz, good whiskey and beer, nerd culture and amazing food. Weirdo.

Social profile:

@danleibson