Oli Gardner – Content Marketing is Broken and Only Your M.O.M. Can Save You
About Oli Gardner:
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.
He was recently named the “The 2018 Marketer to Watch,” in the under 46 category, by his mother.
In this session you’ll learn:
Traditional content marketing focuses on educational value at the expense of product value, which is a broken and outdated way of thinking. We all need to sell a product, and our visitors all need a product to improve their lives, but we’re so afraid of being seen as salesy that somehow we got lost, and we forgot why our content even exists.
We need our M.O.M.s!!! No, I’m not talking about your actual mom, mum, mother, or mamá. I’m talking about your Marketing Optimization Map. Your M.O.M. is your guide to exploring the nuances of optimized content marketing through a product-focused lens.
Data and lessons learned from my biggest ever content marketing experiment, and how those lessons have changed my approach to content. A context-to-content-to-conversion strategy for big content that converts. How to use “choose your own adventure” navigational experiences to build behavioral profiles of your visitors. And innovative ways to productize and market the technology you already have, with use cases your customers had never considered.