Lianna Patch – Hack the Ha-Ha: Why + How to Use Humor in Your Marketing Copy

About Lianna Patch: 

Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). Conquer campaigns with her at Punchline Conversion Copywriting, or get quick copy jobs done at SNAP Copy.

In this Session: 

You know your success depends on keeping users and customers around in the long term… but how do you do it? Knock knock. Who’s there? HUMOR. I’ll show you why and how you can get started using humor in your marketing copy — from humor’s actual effects on the brain to line-level copy changes that anyone on your team can use to write funnier, higher-converting copy.