Christi Olson: Unchatted Territory – Marketing in the Age of Conversational AI
About Christi Olson:
For over a decade Christi has led digital marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It.
She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analysing data to develop actionable insights and strategies.
Christi has been recognised by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2015, 2016 and 2017. Her deep love for digital has driven her to speak at hundreds of conferences and events globally including CES, AdWeek, DMEXCO, SMX, SEOktoberfest, PubCon, HeroConf and Search Insider Summit.
Christi also serves as a Member of the Board of SEMPO.
In this Session:
Artificial Intelligence (AI) is evolving at a staggering pace, rapidly changing the way marketers and brands alike interact with their customers. AI has now hit the point of maturity where we’re seeing conversational interfaces and intelligent agents such as digital assistants, chatbots and voice skills featured in ads and tv shows. Within the last year intelligent agents have gained momentum globally and are becoming a growing focal point for connecting with your customers so you can build deeper relationships.
Both established and emerging brands are trying figure out their conversational AI strategy amongst a growing number of options in formats of intelligent agents as well as platforms and partners. Brands are also trying to understand how to create conversational agents that have more than knowledge or IQ, but that have EQ and elicits feelings and are engaging. Join Christi as she discussions the near-term and long term value proposition behind Conversational AI and what you can do today to future proof your marketing for voice search, skills and chatbots.