Lexi Mills – What the advancement of AI and machine learning in the publishing industry means for digital marketers
About Lexi Mills:
Lexi Mills is a multi-award winning digital marketing expert, specializing in integrating PR and SEO at both a strategic and
tactical level. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.
Lexi combines technical search algorithm knowledge and psychology to create data-driven measurable communications strategies that maximize influence on human behavior. She applies this to external and internal communications strategies.
She has been part of core teams responsible for the communications, marketing and investment strategies of clients and agencies for over
eight years. She focuses on e-commerce, music and technology sectors. Working with start-ups, SMEs and big brands across the US, UK, Europe
and African markets in both the B2B and B2C environment.
In this session:
The advancement of AI and machine learning in the internet space has created an enormous impact on consumer perceptions and behavior.
Lexi Mills will demonstrate how and why this is continuing to spread like wildfire into the publishing industry. Content marketers have largely focused on how to design and promote content that media want to cover. However, with some of the worlds largest media outlets massively scaling their AI generated and directed coverage, there is now a requirement to structure content and promotion to target both human and machine. This is especially true for those seeking coverage in financial and business publications.
Lexi will discuss show examples, figures and quotes to substantiate these industry changes. She will then discuss how what specifically marketers should be doing to adapt their tactics and strategies to succeed in this environment.
Lexi will conclude by looking at how these algorithmic changes are influencing the requirements for integrated marketing and the challenges they represent in getting new products and technologies to consumers. This will be a highly actionable talk, providing media industry insight and showing real-life examples.