MNSearch Summit Agenda

The MnSearch board of directors is excited to be bringing together another epic day of digital marketing awesomeness for the 2018 Summit. Get ready for a great day of learning from industry leaders and lots of opportunities to network with speakers and peers throughout the day or afterwards over drinks at the Post-Summit Bash!

Get ready for a day jam packed with actionable sessions in SEO, PPC, analytics, email, content, social media and much more! Check out the evolving list of session topics and speakers below.

And if you haven’t yet, don’t forget to Register Today!

Topics & Announced Speakers

Timeslot Track 1 Track 2 Track 3

(7:30 a.m. to 8:30 a.m.)

Registration and Breakfast

AM Keynote

(8:40 a.m. to 9:30 a.m.)

Wil Reynolds,

Data storytelling – How we break silos down to get sh*t done

(Coordinated Channel Optimization)

Wil Reynolds

Session 1

(9:40 a.m. to 10:25 a.m.)

Martin MacDonald,  

Infinitely Scaled SEO

(Enterprise SEO)  Martin Macdonald

Susan Wenograd

Meat and Potatoes to Replace Pies In the Sky, Lessons in Facebook Advertising

(Paid Social) Susan Wenogard

 Jeff Sauer

Analytics time-savers: How to do analytics when you don’t have a lot of time

(Analytics) 

Session 2

(10:35 a.m. to 11:20 a.m.)

John Mueller


SEO Q&A (with Google!) 

(General SEO)

John Mueller - MnSearch Speaker

Purna Virji,

From Search to Audiences: 3 Powerful Strategies You Need to Implement Now

(Paid Search) Purna Virji

 Lianna Patch 

Hack the Ha-Ha: Why + How to Use Humor in Your Marketing Copy

(Content + Copywriting) Lianna Patch

Session 3

(11:30 a.m. to 12:15 p.m.)

Joy Hawkins,  & Darren Shaw,  

Succeeding in Local SEO in 2018 (and beyond)


(Local Search) 

 

 

Max Prin

Technical SEO Tactics for the Current Mobile Landscape

(Technical SEO) Max Prin Headshot

Christi Olson 

Unchartered Territory – Marketing in the Age of Conversational AI

(AI) 

 

 

 

Lunch (12:15 p.m. to 1:15 p.m.) n/a
Afternoon Keynote

(1:25 p.m. to 2:15 p.m.)

Oli Gardner,

Content Marketing is Broken and Only Your M.O.M. Can Save You

(CRO/UX)

Oli Gardner

Session 4

(2:25 p.m. to 3:10 p.m.)

Rob Ousbey,

Topic Title TBD

(SEO Testing) 

Rob Ousbey

 

Merry Morud

STRIPPED Psychographic Targeting?! How Savvy Marketers Stay Ahead.

(Psychographics) Merry Morud

Lexi Mills

What the advancement of AI and machine learning in the publishing industry means for digital marketers

(AI + Content Marketing ) Lexi Mills

Session 5

(3:20 p.m. to 4:05 p.m.)

Jon Cooper

A Business Case for Link Building in 2018

(Linkbuilding) 

Craig Key

Conversion Through Credibility – Driving Paid Media Performance by Finding New Paths

(Display and Retargeting) Craig Key

 Paul Shapiro

Start Building SEO Efficiencies with Automation

(Automation) Paul Shapiro

Closing Keynote

(4:15 p.m. to 5:00 p.m.)

Dr. Pete Meyers

The Intent Funnel: How we get Keywords Wrong

(Future of SEO) Pete Meyers - Marketing Scientist at Moz

Happy Hour

(5:00 p.m. to 6:00 p.m.)

 Stick around after the keynote for free beer and a specialty cocktail provided by WeWork!

After-party

(6:00 p.m. to 9:00 p.m.)

 Post Summit Bash