The MnSearch Summit Interview Series: Arnie Kuenn

Arnie Kuenn MnSearch Summit SpeakerWe had the opportunity to interview several experts who are speaking at MnSearch Summit to help you learn and develop stronger bonds with these industry leaders. Keep reading and be sure to attend Arnie’s session on Friday June 27th at the MnSearch Summit!

Bio: Arnie Kuenn is the founder and CEO of Vertical Measures and the author of Accelerate! He was named 2013 Interactive Person of the Year by the Arizona Interactive Marketing Association and continues to be a thought leader in the realm of content marketing and strategy by speaking at conferences across the country. Feel free to follow him on Google+.

1.     What are you most excited for the MnSearch Summit in the Twin Cities this summer?

I really like the cast of characters you are assembling for speakers, always good to see them and what they have to say. Plus being friends with several of them doesn’t hurt from the socializing aspect. I also had a great experience with the MnSearch organization a couple of years ago, so really looking forward to spending time with your group again. And if you have ever been to Phoenix in the middle of June… escaping the heat is always good.

2.     What actionable tips could attendees expect to walk away with after your session?

The link building world has changed dramatically over the last several years.  In fact, when I spoke to your group in 2012, they asked me if I could wish for one thing from Google what would it be.  I told them I would like to see a tool where we could flag bad links pointing to our site. Not long after Google announced their Disavow tool. Another lesson in “be careful with what you wish for.” Today, getting links to your website is harder than ever.  I know it is cliché to say it’s all about the content, but it is. After all, when you are asking someone to link to you, there has to be a rock solid reason. However there are still ways to get links to your site if you are willing to put in the work.  So I will show the attendees how to manually build algorithm proof links, how to attract quality links to their site, and how to repair your legacy backlink profile.

3.     What piece of career advice could you give to someone new to the search marketing field?

The first thing that came to my mind is the emphasis today has to be on the marketing part.  When we bring new people onboard we certainly teach them all the fundamentals of SEO and social media, but we spend much more time teaching them to think as marketers. It’s not about working the algorithm or figuring out how to scale something anymore. Websites need to have a proper SEO structure in place, but after that, it is much more important to wear the sales and marketing hat when creating new pages, blog posts, images, case studies, etc. Oh and if you are getting into the space because you like to tweet and post to Facebook, you might be in the wrong field.

4.     What have you always loved/wondered about the State of Minnesota?

I have only been to Minnesota a few times and always for business, so I have never had the “tourist” experience. But I loved the lakes and trees – your climate is the antithesis of Arizona’s. One thing I have always wondered about… are the mosquitoes as bad as I imagine?  How do you survive being outdoors in July and August without being eaten alive?


Don’t Miss Arnie’s Presentation!

Join us on June 27th for the first annual MnSearch Summit and see Arnie along with many others!

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