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Effective Marketing Planning for 2023

Special Guest: Lana Slygh, VP Brand & Integrated Marketing at Thrivent

MnSearch January Event 2023

Haven’t quite solidified your 2023 marketing strategy yet? Have no fear – you’re not alone!

Lana Slygh, VP Brand & Integrated Marketing at Thrivent, will talk about the importance of developing a strong marketing plan and best practices for aligning your company’s overall business goals and audience needs in a consumer-centric environment.

What You’ll Learn

  • Creating and connecting your marketing plans to your company’s overall business goals.
  • Defining your stakeholders and conducting great discovery sessions.
  • Engaging with the right partners to launch and measure successful campaigns.