Meet the Summit Speaker: Mike Arnesen of UpBuild

We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn more about Mike’s views on taking action to help broaden your experience, his interest in classical guitar, and his all time favorite gif!

If you haven’t already, register today to see Mike on stage on June 23rd at the Summit!

Mike Arnesen

1. What are you most excited about for the MnSearch Summit?

I’m most excited about going for the first time! I’ve heard such great things about it and I’ve wanted to make it out for years. Also, have you seen the speaker line up? It’s amazing. In my little row alone, there are some of my favorite people in digital marketing — Rob Bucci, Ross Simmonds, and Christi Olson!

2. What career advice could you offer for fellow digital marketers?

Do things outside of your day-to-day. Recognize the moments when you get that curious feeling and then give yourself permission to go down those rabbit holes. Tending to that spark of motivation like you’re trying to start a fire is incredibly powerful — it keeps things exciting, let’s you get deeper into the specifics of something new while simultaneously broadening your experience, and allows you to push yourself.

Then, once you’re come back up for air, share what you found by blogging about it. That would be my career advice.

3. What advancement in technology are you most excited about in the near future?

Having a single handheld device that serves as a phone/pocket computer, plugs into your workstation to power a desktop rig, streams all your music to your home audio system, replaces your set-top cable box, and more.

4. Besides digital marketing, what is one topic of discussion that you could talk about for hours on end?

Playing classical guitar and typing Dvorak. Haha. I’m a big hit at parties.

5. What is one mistake that you still see marketers making in 2017?

The big mistake I see quite a few people making is waiting for permission or direct requests before trying something. The best people in the industry are biased toward action and take it upon themselves to either experiment with new ideas or pitch their clients on those ideas. Sitting around and waiting for your client or your boss to lead you and tell you what to do is what 80% of web marketers are doing. Sometimes all it takes is a mental shift to get into the other 20% and claim all the reward.

6. Which digital marketing tool, could you not live without?

I give people a hard time for obsessing over which tool they need to use, but I can give a straight answer this time — Screaming Frog. ‘nough said.

7. At happy hour, what is your go-to drink?

Roy rogers. I like to live it up. 😉

8. Bonus: What is your all-time favorite gif?

This is the most difficult question I’ve been asked all year. I don’t know if I’m capable of deciding on an all-time favorite but this one is pretty glorious.


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