Entering February, this month’s event is focused on going deep into optimizing CRM and offline conversions in AdWords. For far too long have organizations struggled to connect and optimize on and offline experiences within the customer journey. Join us this month to learn how to improve your tracking, reporting and decision making as our speaker takes us through an easy to understand step-by-step process for you to follow for taking action back at your office.
And prior to the event, we want to help you get to know a little bit about our speaker coming all the way from Hawaii! So keep reading to learn about our marquee speaker coming on at the end of the month, Sam Fonoimoana of Fahui.
1. How did you first hear about MnSearch?
I had presented at SLC|SEM and was talking with AJ Wilcox after. He told me of another awesome group similar to SLC|SEM that also lives in freezing temperatures! He then put me in contact with Jeff Sauer who introduced me to Scott Dodge and Grant Tilus … the rest is history.
2. What can attendees expect to take away from your session on Feb. 22nd?
We will go through step-by-step how to import offline conversions into Adwords. This free method will help them increase their ROAS.
3. What is the biggest mistake that you still see organizations making in analytics?
I see organizations struggle to focus their analytical efforts on goals that will move the business. It is so much fun to sift through mountains of data but you can quickly get lost! Next thing you know you are analyzing what time the sun is going to rise (not very useful). Analytics must be laser-focused on the “juiciest” business problems in order to create real value.
4. What one piece of career advice do you wish someone had given you when you started your career?
At the end of the day, adding value is what counts. Consistently add value wherever you are and you will be irreplaceable.
5. Besides analytics, what is one topic of discussion that you could talk about for hours on end?
I am an entrepreneur and so I love talking about business ideas. In our community, there are several successful entrepreneurs that I network with. I also teach an entrepreneurship class on campus and love helping the students develop their ideas.
6. What is the best part about working at Fahui?
There is great demand for data analytics. It is nice to work in a space like this where almost everyone you meet is interested in knowing more about their data. We also love that our company is tied closely to our North Shore community … we give local workshops, help the local high school and I teach at the BYU-Hawaii campus. Surfing on our lunch break is pretty nice too!
7. If we were to visit the island of Oahu, what are the top two must-see locations?
Come to my side of the island and visit:
1) The Polynesian Cultural Center – A full Polynesian experience all in one place.
2) The Mormon Temple in Laie – Easily the most beautiful structure on the island.