Meet the Speaker: Erica Melchior of Boston Scientific

It’s happening, spring is coming.

We’re ready and know you are as well. However, before that happens, as winter starts to wind down, we will start to see more frequent mixes of rain and snow in our forecasts. This time of year, mixing weather patterns is nothing new to us Minnesotan’s.

However, when it comes to mixing SEO, social media, and web design. As busy digital marketers, that mixture is something that can often get overlooked. Which is exactly why our event this month is focused on helping you learn how to mix SEO together with your social media and web design strategies. So please join us on Wednesday, March 29th for an evening of learning about how to align your SEO strategies and tactics with social media and web design.

Register today!

Erica Melchior
Erica Melchior

And prior to the event, we want to help you get to know a little bit about our speaker(s). So keep reading to learn about one of our speakers coming on at the end of the month, Erica Melchior from Boston Scientific.

Meet Erica:

1. How did you first hear about MnSearch?

Google! Years ago, I was searching for digital, search & social organizations in Minnesota and found MnSearch.

2. What can attendees expect to take away from your session at the end of March?

Attendees can expect to walk away with real examples of how digital and social should partner together to positively impact search objectives, including how social can provide intel into keyword optimization strategy, how a strong social media presence can affect Google SERPs and web traffic, and how YouTube is a huge untapped driver of search objectives.

3. What is the biggest mistake that you see organizations still making within your area of expertise?

Lack of strong partnerships between digital teams & social media specialists. Alignment on key objectives between the two teams will always lead to better results. Increased ability of a social media program to report on web performance and KPIs = stronger results for digital as a whole

4. What one piece of career advice do you wish someone had given you when you started your career?

Be a sponge and learn as much about different areas of marketing as you can. You’ll learn what area of marketing most interests you to build that set of skills, and being knowledgeable about the broader marketing spectrum will only help you in you become a well-rounded marketer—and in interactions with your peers.

5. What is the best part about working at Boston Scientific?

I’ve thoroughly enjoyed and am incredibly grateful to be part of a team that is not only open to but also encourages trying new strategies and tactics to achieve our goals. Working with smart and supportive colleagues doesn’t hurt either.

6. Besides social media, what is one topic of discussion that you could talk about for hours on end?

Books or unsolved mysteries.

7. Where is your favorite spot to grab drinks in the Twin Cities?

Mancini’s in St. Paul! Especially on a weekend evening when the jazz band is playing—you get great people-watching, impromptu dancing, and great cocktails.

8. Where can we connect with you online?


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