Sr. Specialist, Paid Search

Website T-Mobile

Sr Specialist, Search


Be unstoppable with us!
T-Mobile is synonymous with innovation–and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we’re shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won’t stop!

Responsible for setting up and activating all Paid Search activity. Collaborate with the Analytics team to define recurring paid search reporting exhibits, identify and activate ongoing optimizations. Provide search keyword research and performance insights as an input to guide SEO content strategy and coordinate with the web team to roll-out.


Responsible for owning the paid search activation approach across T-Mobile and Metro by T-Mobile
Champion for Google Ads and Bing Ads best practices, betas and innovative features
Provide leadership across the search team, sharing industry knowledge and helping improve day-to-day team processes
Spearhead paid search testing plans and act as a project manager for program-wide search team initiatives
Act as the liaison between paid search strategy leads and paid search activation team
External Cross Team Collaboration:
Regularly communicate relevant considerations to upper management for external stakeholders
Ensure search trafficking execution is aligned with external stakeholder objectives
Assist with external stakeholder collaborations on smaller campaigns
Internal Cross Team Collaboration:
Collaborate with internal stakeholders to ensure accounts are structured optimally for best performance
Spearhead Machine Learning initiatives to utilize paid search tools and features to maximize the paid search investment
Build a process for optimizations and tests that are iterative for future learnings and on-going analysis
Identify and communicate opportunities for improvements and optimizations to internal stakeholders
Leadership Skills:

Lead team day-to-day, troubleshooting issues as they arise; escalate to Sr. Paid Search Manager, as needed
Lead areas for opportunity, innovation and/or optimization
Propose and lead execution on testing plans, feature adoption and other outside of the box ideas to Sr. Paid Search Manager
5+ years of paid search experience activating paid search in-engine while working with a team of junior activators to optimize a program against goals/KPIs
Excellent understanding of account set up and optimization on search engine and platform
Excellent communication and presentation skills with the ability to manage up and manage down as needed
Highly skilled in leveraging excel for day to day optimizations and performance analysis
Excellent knowledge of holistic search planning fundamentals
Excellent delegation and time management skills
Understanding of SEO and how it partners with paid media channels
Team management experience an asset
Third party bidding platform experience an asset
Shopping campaign management experience an asset
Amazon advertising experience an asset
Telecom experience an asset
Demonstrated critical thinking and problem-solving skills

Education: Bachelor’s Degree preferred
Travel: 10% travel required, domestic overnight, most travel to corporate headquarters in Bellevue, WA

Colorado Pay Range: $89,300 – 120,800

New York Pay Range: $95,700 – $129,400


Never stop growing!
T-Mobile doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward.

If you’d like to receive more information about careers at T-Mobile, sign up for the T-Mobile Talent Community today!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

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