Paid Media Strategist

Website Gemini: Advanced Marketing Solutions

Exceptional Partnerships / Outstanding Outcomes

Gemini: Advanced Marketing Solutions ( is looking for a Paid Media Strategist to help lead innovation and be a key contributor in our Paid Media department. This is the perfect opportunity for someone who has worked on large keystone accounts (lead gen, B2B and/or ecommerce) for several years and feels they are ready for the next step in their career.

Gemini: Advanced Marketing Solutions is a digital marketing agency located in Edina. Although we have been in business for nearly 30 years our vibe often feels like a “start-up” with each employee having the opportunity to contribute in a meaningful way. We thrive on new energy and we believe that with each new employee there is an opportunity to evolve in an unexpected, measurable way.


  • Spearhead strategy, management, and analysis for client marketing campaigns which include, but are not limited to, the following channels – Paid Search, Paid Social, Display, YouTube Ads, and Connected TV.
  • Monitor performance daily and continually seek optimization opportunities that ladder into client business goals.
  • Be a seasoned pro at ongoing tasks including but not limited to: creating and optimizing paid media campaigns, compiling and analyzing data, managing monthly budgets, refining keyword strategy, and testing bid strategies.
  • Prepare and present performance to clients with a storytelling focus and strong emphasis on data visualization.
  • Collaborate ongoing with Account Managers, Project Managers, and SEO team counterparts.
  • Display a proven track record for deploying pixels/custom goal configurations with Google Tag Manager and Google Analytics accurately and with utmost integrity.
  • Proactively explore new opportunities and innovate on client strategies to continue to deliver strong results.
  • Stay current on industry trends and frequently communicate insights to the paid media team, as well as the greater agency.
  • Have a personal growth mindset and assist in coaching junior team members along the way.
  • Frequently prepare proposals and forecast new opportunities for new or existing clients.
    Assist in the creation and presentation of sales materials/pitches.


  • Must have 4+ years paid media experience on either the agency or client side.
  • The ideal candidate will be results-driven and have working knowledge of web analytics and optimization tools.
  • Google Ads and Google Analytics certifications are preferred.
  • Experience with Google Data Studio or similar visualization tools preferred.
  • Must be a self-starter who is able to quickly learn, share and apply knowledge in a fast paced environment.
  • Must be able to write clearly and effectively; present your ideas in an organized and actionable manner.
  • Must be goal driven and be able to strategically make recommendations that deliver toward success matrix.
  • Advanced Excel skills.
  • Ability to work with minimal supervision.
  • Team player, highly collaborative, can do attitude, able to effectively promote a team environment.
  • High energy level and willingness to take initiative while being creative and flexible.
  • Thrives in an ever-changing environment.


Gemini offers a robust benefit package and provides many perks to their talented committed staff. We stand behind our “Work-Life-Balance” commitment and believe that by acknowledging and rewarding exceptional work it will produce career fulfillment and longevity.

  • Advanced training and professional development to help elevate your career.
  • Opportunities to own and develop project initiatives.
  • A collaborative environment to learn from other experts in different fields.
  • Acknowledgement & reward for outstanding work and accomplishments.

Benefits including:

  • Competitive salary and year-end bonus
  • 401K plus 3% agency match
  • Fantastic health and dental plans
  • Life insurance, short- & long-term disability insurance
  • Employee recognition programs
  • Work from home days
  • Flexible hours
  • Summer hours (Friday afternoons off w/ no weekly hourly requirement)
  • Holiday hours (office closed Dec 24th – Jan 1st)
  • Pet friendly office
  • Free fitness center
  • Wonderfully supportive, friendly culture where employees and their families always come first!


Gemini: Advanced Marketing Solutions (founded as Gruen Agency in 1992) is a performance-based marketing agency specializing in propelling businesses forward. We rewrite the playbook for cutting-edge solutions for today’s most complex business issues. Ultimate success is not achieved alone, it is mutual. The name Gemini, inspired from the zodiac sign for twins, epitomizes that spirit of partnership. We succeed when our clients, our employees, and our digital partners succeed.

Our Stephanie Tollefson purchased the company in 2019 after a successful 12-year run as agency President. Tollefson’s extensive knowledge of marketing and her limitless passion for client service make her the clear choice to lead our team of eager digital marketers into the future. Her mission is simple: provide a work environment that attracts and retains the best talent in the Twin Cities and give them the freedom and resources to redefine how exceptional marketing is measured. By giving her employees this level of ownership, it has elevated every aspect of the business and has secured its spot as one of the most coveted agencies in the Twin Cities.

The true stars at Gemini are our amazing group of talented marketers who work tirelessly to exceed our client’s expectations and to satisfy an internal call to outperform, overdeliver and outshine the rest. We have fostered a culture where our employees are proud of what they do, the clients they help and the company they represent.

To set up a meeting to learn more about this exciting opportunity, apply today. It will be the best decision you make all year!

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