Last week MnSearch was excited to kick off 2017 with a great event focused on analytics. And in front of a packed house at Spyder Trap, our speakers did not disappoint. From URL structures to importing Google Analytics data, those in attendance had plenty of notable takeaways.
“Variables are the Building Blocks of Google Tag Manager” – @joshualauer #MNSearch
— Spyder Trap (@spyder_trap) January 26, 2017
First up was Josh Lauer of LeadPages. Josh delivered an insightful and full of laughs presentation to help us all learn how to embrace Google Tag Manager (GTM) in order to improve our tracking of key actions on our websites; such as form completions, phone calls, file downloads and more.
To review the presentation, check out the slides below.
Special thanks to our sponsors, everyone that attended and to our speakers, Josh and Alex for sharing their knowledge.
And remember to sign up to attend our next event!