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The Magic of Tidying up Your Web Content – Alli Berry from Motley Fool
July 31, 2019 @ 6:00 pm - 8:00 pm
Let’s face it, you’ve been cranking content out for years and the majority of it isn’t successful. Learn how The Motley Fool’s Alli Berry has been applying the principles of the popular KonMari Method™ to allow their best web pages to flourish by pruning unsuccessful content. In this session, you will learn a systematic way to uncover and improve your best performing content, find “too similar” pages that are cannibalizing your efforts, and develop a redirect strategy that will lead to organic growth.
- Develop a system for discarding duplicate or thin content that is hindering your site’s performance
- Determine your best performing content and optimize it so it better ranks for the keywords that matter most to you
- Identify content that is cannibalizing your efforts and take a systematic approach to redirect or deoptimize it
ABOUT THE SPEAKER
Alli Berry is the Worldwide SEO Liaison for The Motley Fool, and SEO Lead for their personal finance sub-brand, The Ascent. With 8 years of digital marketing experience, she has helped businesses build a successful SEO-focused content strategy in industries including finance, education, automotive, and retail. She was named to the top 100 Content Marketers list by Buzzsumo in 2018, and was a featured guest on the popular MozPod SEO podcast. Her recent speaking engagements include Denver Digital Summit, Denver Startup Week, and Innovative Dealer Summit.