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Shopping Campaigns + Action Driven Reporting

August 29 @ 6:00 pm - 8:00 pm

MnSearch August Even 2018

TOPIC #1: Shopping Campaigns in 2018 and Beyond

PRESENTER: Spencer Jahnke, Paid Media Manager at Nina Hale

DESCRIPTION: Over the past few years, shopping campaigns have evolved to become an extremely effective, revenue-driving search tactic in a media mix. The consensus? Shopping campaigns have become a huge priority for advertisers. For ecommerce focused businesses, utilizing shopping campaigns is a necessity to capture shoppers who are ready to purchase. From a organic search perspective, understanding the evolving SERP landscape and shopping implications is crucial for future search strategies.

In this session, you’ll learn about the following:

  • Learn about the increase in online shopping and changes in the industry / SERP landscape

  • Understand shopping strategies and best practices to ensure you’re showing the right products, to the right people, at the right time

  • Learn where the future of shopping is going

 

TOPIC #2: Creating an Action-Driving Report

PRESENTER: Lauren Beerling, Paid Media Supervisor at Nina Hale

DESCRIPTION: Marketers pull data and create reports to communicate, teach, and/or influence an audience on a certain point of view. And this means the numbers on their own are not enough. It’s crucial you give your data a voice and make it tell a story – to your stakeholders, your boss, and your clients. The best way to tell a data-driven story? Make it memorable, persuasive, and engaging.

In this session, you’ll learn about the following elements:

  • Fundamentals + best practices of a good report (i.e. formats, content)

  • How to find the right insights for the right audience

  • New ways to format your reports

REGISTER NOW >>>>

 

ABOUT NINA HALE

A PERFORMANCE DIGITAL AGENCY WITH GRIT. We’re perfectionists who never stop analyzing and tweaking. We’re trend spotters who never stop exploring. We’re a digital marketing agency filled with experts who are aggressively passionate about getting you results.

Details

Date:
August 29
Time:
6:00 pm - 8:00 pm

Organizer

MnSEARCH

Venue

Rocket55
807 Broadway Street Northeast #170
Minneapolis, MN 55413 United States
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