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Shopping Campaigns + Action Driven Reporting
August 29, 2018 @ 6:00 pm - 8:00 pm
TOPIC #1: Shopping Campaigns in 2018 and Beyond
PRESENTER: Spencer Jahnke, Paid Media Manager at Nina Hale
DESCRIPTION: Over the past few years, shopping campaigns have evolved to become an extremely effective, revenue-driving search tactic in a media mix. The consensus? Shopping campaigns have become a huge priority for advertisers. For ecommerce focused businesses, utilizing shopping campaigns is a necessity to capture shoppers who are ready to purchase. From a organic search perspective, understanding the evolving SERP landscape and shopping implications is crucial for future search strategies.
In this session, you’ll learn about the following:
Learn about the increase in online shopping and changes in the industry / SERP landscape
Understand shopping strategies and best practices to ensure you’re showing the right products, to the right people, at the right time
Learn where the future of shopping is going
TOPIC #2: Creating an Action-Driving Report
PRESENTER: Lauren Beerling, Paid Media Supervisor at Nina Hale
DESCRIPTION: Marketers pull data and create reports to communicate, teach, and/or influence an audience on a certain point of view. And this means the numbers on their own are not enough. It’s crucial you give your data a voice and make it tell a story – to your stakeholders, your boss, and your clients. The best way to tell a data-driven story? Make it memorable, persuasive, and engaging.
In this session, you’ll learn about the following elements:
Fundamentals + best practices of a good report (i.e. formats, content)
How to find the right insights for the right audience
New ways to format your reports
ABOUT NINA HALE
A PERFORMANCE DIGITAL AGENCY WITH GRIT. We’re perfectionists who never stop analyzing and tweaking. We’re trend spotters who never stop exploring. We’re a digital marketing agency filled with experts who are aggressively passionate about getting you results.