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September Event: Virtual Happy Hour + The Truth About E-A-T with Ian Lurie Copy

September 22 @ 6:00 pm - 8:00 pm

If you’re in the digital marketing industry, you’ve likely heard about the E-A-T update. But, what exactly is it and why is it important?

If you find yourself asking these questions, be sure to listen to Ian Lurie, Consultant at Ian Lurie LLC, as he dives into the little known truths about E-A-T and how it can guide you.

This month’s event is on Wednesday, September 23rd starting at 6pm.

Register online via Eventbrite and we’ll email you a Zoom link. This month’s event is free for everyone who registers online!

  1. Why E-A-T isn’t part of the algorithm, and SEOs shouldn’t talk to clients about it
  2. Ways you should never ever ever under any circumstances use E-A-T ever. Seriously, don’t do these things
  3. How E-A-T can guide SEO

6-6:30 p.m. – Virtual Happy Hour
6:30-7:15 p.m. – The Truth About E-A-T
7:15-7:30 p.m. – Q&A + Discussion



Ian Lurie is a digital marketer with a twenty-five-year intolerance of trendy concepts and nonsense. Someone told him not to say bull3h!t, so he’s trying really hard not to.

Ian uses both sides of his brain as a content creator, search engine optimization nerd and data addict.

Ian founded Portent, a digital marketing agency, in 1995, and sold it to Clearlink in 2017. He’s now on his own, consulting for brands he loves and speaking at conferences that provide Diet Coke. He’s also trying to become a professional Dungeons & Dragons player, but it hasn’t panned out.

You can find him pedaling his bike up Seattle’s ridiculous hills, or you can send him a note on Twitter (@ianlurie) or LinkedIn (https://www.linkedin.com/in/ianlurie/).


MN United States