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Understanding Amazon Advertising & Organic Search – Ben Culbert & Ellie Brockman
November 20, 2019 @ 6:00 pm - 8:00 pm
When you can’t beat ’em, join ’em. It’s no secret that Amazon has become a force to be reckoned with. Their increased exposure and competitiveness within Google Ads and organically has made it difficult for companies to keep up. Join us on Wednesday, November 20th where Ben Culbert and Ellie Brockman dive deep into the Amazon Marketplace and how to set your business up for success on Amazon.
- Understand the Advertising Landscape, Terminology, and Business Models on Amazon
- How to get started on Amazon Advertising (structure, process, technology, measurement)
- How to get started on Amazon listing optimization (ranking factors, process, technology, measurement)
ABOUT THE SPEAKERS
Ben [Culbert] is a Senior Manager on the Marketing and Activation team for Ovative Group in Minneapolis, MN, where he has led the Amazon/Marketplace practice the past 3 years. Before working at Ovative Group, Ben served as a Digital Marketing Manager for GoKartLabs.
Ellie [Brockman] has 1 year of Amazon and paid search experience, and is accountable for driving excellence in execution through daily hands-on account optimization by implementing paid media best practices that drive business results. Ellie has worked on Retail, Travel, and CPG clients.