Everything You Need To Know About Paid Social in 2020 – Dan Morrison
January 22 @ 6:00 pm - 8:00 pm
Just like that, 2019 has come and gone and it’s safe to say we’re more than ready to take on 2020! But, are your paid social campaigns ready to take on the year as well? Join us on Wednesday, January 22nd where Dan Morrison from Aimclear dives deep into paid social platforms. His session is packed with takeaways to ensure you’re ready to take paid search strategy to the next level.
Facebook will continue to engineer “free” organic brand traffic into marketing oblivion. Good news, though – the visibility you crave will still be available, but brands need to be much sharper in 2020 for their content to be seen by the right audiences.
New ad formats and channels will continue to expand. Understanding how to maximize powerful formats and channels and avoid ones that will be money pits is essential in the next 6-12 months.
Marketing silos are GONE. Smart marketers will go deeper into INTEGRATED marketing to help them craft remarketing audiences on AND off your websites for retargeting glory.
Dan [Morrison] is the VP of Marketing Strategy at Aimclear, a future-forward digital marketing agency dominant in B2C & B2B search, social-psychographic display targeting, organic social media, customer acquisition, & classic creative values. He has 12 years of experience ranging from eCommerce, Retail, Consumer Market, Financial Services, Agency Services & SaaS Applications. Client credits include Macys.com, Walmart.com, Uber, Crate & Barrel, Bloomingdales.com among others. He is an accomplished & respected thought leader with publications on Search Engine Land as well as various speaking engagements. He’s effective at working with big and small brands alike and is driven by delighting customers through performance and relationship results no matter the cost.