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How to Find the Story That Sells
July 25, 2018 @ 6:00 pm - 8:00 pm
The value of storytelling for marketing has been all but evangelized in recent years, and for good reason. A well-crafted story has the ability to clearly convey a message, motivate emotion in a buyer, and even build loyal relationships to a brand. But how do you actually create a storytelling campaign from beginning to end? How do you incorporate it into blogs, emails, and brief social media posts. This talk will discuss the steps you need to take to find the right idea, put it to the keyboard, and create your campaign from beginning to end.
- Data proving that storytelling works for pretty much every brand
- A step-by-step guide to picking the right stories
- Instructions for building out your own campaign
Katy Katz is the Director of Account Strategy for Marketing Refresh, a digital marketing agency based out of Houston. She is also the co-host of the Rainmaker.FM podcast, the Digital Entrepreneur, and a regular contributor to industry publications such as Search Engine Journal, SEMRush, and YouMoz.
With over 10 years of interactive marketing experience spanning across the SMB, technology, healthcare, manufacturing, and education communities, Katy has worked on pretty much any type and size of marketing campaign. She speaks regularly at industry events nationwide on content marketing, search optimization, social media, and brand personalization.