The Future is Trust Optimization
November 28 @ 6:00 pm - 8:00 pm
The internet isn’t short on information, but it is short on trusted information these days. Let’s explore the consumer path from search to conversion and see how reputation can supply the trust needed at every step to win them over.
– A stronger understanding of reviews, past the ratings
– How to leverage 1st-party reviews for big SEO benefits
– How to create a cycle of capturing and marketing trust
ABOUT THE SPEAKER
Aaron is the CEO of GatherUp (formerly GetFiveStars), a software solution that makes customer experience the backbone of a business through customer feedback and online reviews. GatherUp is used by over 20,000 businesses and 400 digital marketing agencies to manage online reputation globally.
Prior to GatherUp, Aaron is has spent 20 years in digital marketing, helping launch and run agencies in executive roles at Five Technology and Spyder Trap in Minneapolis. He is a founding board member of MnSearch and a faculty partner at Local University, a Google sponsored SMB marketing conference.