Over the past few years, I’ve participated in the digital marketing conference circuit in multiple capacities: as attendee, speaker and organizer. Last summer, I had the unique experience of holding all three roles across the span of two months. In one of those capacities, I experienced a code violation. I went through the fear and …
Conference Codes of Conduct: Making Safer, More Welcoming Experiences Read More »
For 8 years, MnSearch has held our annual MnSearch Summit as a place for digital marketers to come together to exchange ideas and push our thinking. Historically, speakers have joined us to share their wisdom and network with attendees in exchange for our gratitude. While gratitude matters, it’s not enough. So, this year, we’re switching …
While our traditional holiday party may look a bit different this year, we’re excited to connect with you virtually for another great cause! This year all donations will be going to Second Harvest Heartland. Take a break this month with our virtual trivia night hosted by MnSearch! Get ready for questions ranging from digital marketing …
Trivia Holiday Party Supporting Second Harvest Heartland Read More »
In the aftermath of George Floyd’s death in May, businesses and organizations jumped at the chance to make a statement on where they stand in relation to racial equity and the #BlackLivesMatter movement. As an organization, we knew we had things to say, as well. But, the Board of Directors didn’t want to say something …
An Update on MnSearch’s Diversity, Equity, Inclusion and Belonging Efforts Read More »
You’re a search marketing or digital marketing nerd in Minnesota who seeks to dedicate your special skills, experience, and enthusiasm to help further the mission and efforts of a leading professional organization. More specifically, you’re passionate about increasing diversity, inclusion, equity, and belonging (DEIB) within the digital marketing industry in our state and beyond. You’re …
August Event Recap: Adding Quora To Your Marketing Strategy with Joe Martinez Joe Martinez, Director of Client Strategy at Clix Marketing, gives tactical tips on how to use Quora to get in front of potential customers Joe Martinez joined MnSearch to highlight an underutilized channel: Quora. The popular Q&A website can help companies get in …
September Event Recap: The Truth about E-A-T with Ian Lurie Ian Lurie, Consultant at Ian Lurie LLC, shares his take on modern day E-A-T and how it can guide SEO MnSearch hosted Ian Lurie for our September event to discuss E-A-T (Expertise, Authoritativeness, Trustworthiness). EAT shouldn’t be unique in SEO—it should be table stakes. See …
July Event Recap: The 5X Review Strategy Aaron Weiche, CEO of GatherUp, explains how to extend the life of reviews by using them to inspire a content strategy Aaron Weiche, CEO of GatherUp, joined MnSearch for our monthly event to discuss how to use reviews as a basis for content strategies. Customer reviews contain many …
At MnSearch, we love to get to know our speakers better before the event – what we can expect to learn, what their passions are, and possibly the most important question: their favorite GIF. Join us next Wednesday at 6 p.m., Wednesday, August 26 when Joe Martinez, Director of Client Strategy at Clix Marketing, shares his …
June Event Recap: A Modern Look at SEO Basics Britney Muller, Senior SEO Scientist at Moz, dives into highly executable tactics and techniques for SEO MnSearch welcomed Britney Muller as our virtual monthly event speaker this June. In her presentation, Britney focuses on a new way to look at SEO basics, including the fundamentals of …
