An Interview with Ian Lurie of Portent: 2015 MnSearch Summit Speaker Series

Ian-Lurie-PortentWe had the opportunity to interview several experts who are speaking at this year’s MnSearch Summit to help you learn more about them prior to the event so that you can get to know these industry leaders as friends. Keep reading and don’t miss Ian’s session on Friday June 26th at the MnSearch Summit!



  1. What are you most excited about for the 2015 MnSearch Summit?

The learning opportunity; the speaker lineup is amazing and the sessions cover the biggest questions in the industry. I’m not saying the lineup is amazing just because I’m in it, by the way. It’s all the other folks. I’m not that kind of guy.

  1. What can attendees expect to take away from your session?

Real technical advice regarding my top five visibility issues:

– Duplicate content

– Link recovery

– Response code issues

– The infinite scroll

– Content visibility to crawlers

Bonus: My secret for figuratively exploding content thieves into a million little metaphorical bits. Not a real SEO tip, but kind of fun.

  1. What one piece of career advice do you wish someone gave you when you started your marketing career?

Marketing and communications aren’t ‘just business.’ Marketing is the most pervasive form of communication, and it fundamentally changes the level of discourse. It’s personal; anyone who doesn’t take it personally doesn’t care. So don’t be afraid of being a pain in the ass, and understand that if you have to ‘tone it down’ you’re probably not in the right place.

  1. What is the best part about working for Portent?

My team – the most talented, coolest bunch I’ve worked with. I’m their biggest fan.

  1. What is the biggest content marketing mistake that you still see organizations making in 2015?

The same as always: Deliver a vanilla pitch instead of truly unique, entertaining stuff of real value.

  1. What have you always loved or wondered about the State of Minnesota?

Does anyone actually have all 10,000 lakes memorized?

[It’s actually 11,842; but who’s counting.]
  1. Where do you find inspiration for your own content marketing ideas?

Everywhere; seriously. From D&D games to books to movies to the guy I saw walking down the street to industry news to whatever pissed me off that day. I was a writer and storyteller long before I was anything else, so I take it all in, let it process and see what comes out.


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