griffin roerGriffin is a Senior SEO Analyst at Ovative/group, a digital marketing and measurement agency in Minneapolis, where he’s currently gunning for Scott Dodge’s job. While focused on enterprise-level SEO strategies in this role, Griffin first got started in the industry helping local businesses leverage the organic channel for traffic and lead generation.

Content draws him to the world of SEO. People use search engines to ask questions and great content can provide answers that earn long-term brand visibility and traffic acquisition from organic sources. Although, he’s happy to nerd out on some technical optimization too.

You can occasionally find him contributing to blogs like KISSmetrics, SEMrush and Advanced Web Ranking.

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