Valuing Moments that Matter – The Future of Attribution
Session Time: 4:00 PM – 4:45 PM
Life isn’t lived in minutes or hours, it is lived in moments. As a marketer, you work hard to make your customer’s moments meaningful and valuable with the right marketing messages. Attribution is the practice of associating fair credit with these marketing messages, and optimize customer value to grow your business. Valuing moments that matter motivates why attribution matters, and shows how it can be executed to improve customer value and business success.