Paid Search: How to Hit a Moving Target Without Losing Your Head (or Your Wallet)
Session Time: 4:00 PM – 4:45 PM
The PPC ecosystem has had it’s fair share of shakeups through the years, but the first half of 2016 has seen an extraordinary amount of change. Google removed sidebar ads and has plans to expand text ads. Yahoo created further separation from Bing with Gemini (and a deal with Google). And most recently, Google announced their plan to backtrack on Enhanced Campaigns by providing device level bidding.
In short – PPC is the ultimate moving target. This session will explore paid search in a post-sidebar-ad world, uncover changes at Google, Bing and Yahoo and provide practical strategies for optimizing your campaigns.