[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/4″][team_member image_url=”5760″ team_memeber_style=”meta_below” link_element=”none” color=”Accent-Color” name=”John Lee” job_position=”Clix Marketing”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”3/4″][vc_column_text]
Paid Search: How to Hit a Moving Target Without Losing Your Head (or Your Wallet)
[/vc_column_text][vc_column_text]Session Time: 4:00 PM – 4:45 PM[/vc_column_text][divider line_type=”No Line”][vc_column_text]The PPC ecosystem has had it’s fair share of shakeups through the years, but the first half of 2016 has seen an extraordinary amount of change. Google removed sidebar ads and has plans to expand text ads. Yahoo created further separation from Bing with Gemini (and a deal with Google). And most recently, Google announced their plan to backtrack on Enhanced Campaigns by providing device level bidding.
In short – PPC is the ultimate moving target. This session will explore paid search in a post-sidebar-ad world, uncover changes at Google, Bing and Yahoo and provide practical strategies for optimizing your campaigns.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][/vc_column][/vc_row]