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Neuro-persuasion: Brain-based Strategies for Digital Marketers

Session Time: 4:00 PM – 4:45 PM

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Roger Dooley, author of the best selling book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley) and creator of The Persuasion Slide, will show you how to effectively combine conscious and non-conscious strategies to maximize your conversions and revenue. Small creative changes can have startling impact on your results. Dooley will demonstrate how apparently minor alterations in everything from headlines to user experience (UX) can increase revenue without increasing your advertising spend.