Kevin Indig – Forget about blogs – drive organic traffic with Microsites

Job title: VP SEO & CONTENT

Session description:

Creating a successful content strategy is really hard. Competition is growing and Google continuously refines its understanding of relevance and authority.

Blogs are the wrong approach to tackle that challenge. Instead, I want to propose Microsites as a vehicle.

In this presentation, I’m using examples from Atlassian, G2, Backlinko, and others to show how Microsites 2.0 are being built, why they’re the better framework and how you can set them up for yourself.

Session take away:

  • What “Microsite 2.0” is
  • Step-by-step explanation of how to create a Microsite 2.0
  • Microsite 2.0 best practices


Kevin Indig has helped companies acquire +100M users over the last 10 years. He is VP SEO & CONTENT @ G2, a mentor for Growth @ GermanAccelerator, and ran SEO @ Atlassian and Dailymotion previously. His specialty is user acquisition, brand building, and user retention. Companies Kevin worked with include eBay, Eventbrite, Bosch, Samsung, Pinterest, Columbia, UBS and many others.

Social profile:

Twitter: @Kevin_Indig